In the 1980s Adobe Systems gained its fame by selling premium design software, including the vector-based drawing program Illustrator as well as Photoshop. This high-end software was geared towards design professionals who were creating top-of-the-line print media. Today Adobe retains its exalted role in the design space with its subscription-based Creative Cloud platform that provides print, web, video, and mobile design software for design professionals. In addition it has made significant inroads in both the consumer design market as well as the enterprise marketing space. Adobe is obviously a company with staying power; a business that succeeds by continuously reimagining its strategy.
This success is evident in Adobe’s recent fiscal first-quarter results in which it reported a 22% year-over year revenue gain overall, with 29% gain in its Creative Cloud products. This gain follows multiple successive quarters of substantial revenue growth.Read More